Luxury travelers define it differently than hotels do, in terms of accessing special places and experiences that go beyond sheets. That's why brands are revamping their strategies, innovations and offerings in order to tap into this premium sector of luxury travel.
Luxury travel has taken on new dimensions with resorts, hotels and cruise lines like Explora offering aspirational experiences on its floating hotel ships. And even some traditional travel agencies are reinventing their services and offerings in response.
Luxury travelers often desire holistic experiences that combine the privacy and service offered by home with those found at hotels or resorts, which is why some hotel and resort chains are offering private villas on their properties in popular holiday spots and even arranging private jet and helicopter travel for their guests.
All-inclusive vacations can also make the most of infinity luxury travel. That's because upscale travelers tend to prioritize sensory travel experiences like tent adventures and visceral treats; at the same time, many want a sense of community during their travels.
Skift Research believes that luxury brands must adapt their strategies and innovations in response to these trends in order to meet the needs of premium travellers. For more on what's trending in luxury travel today, download our full report.
