Promoting Freedom for Creative Architecture
Luxury auto groups are groups of dealerships owned by a single automaker that collaborate to develop luxury vehicles with technology and performance expected by consumers, while sharing costs across brands to increase profits. Such relationships have proven long-lasting (such as BMW) or short-lived (such as Saab).
Toyota's Lexus brand is one of the world's best-known luxury names, standing head to head against Mercedes and BMW in sales numbers. Launched by Japanese automaker in 1989 with two vehicles, Lexus now offers an extensive lineup of sedans and SUVs.
BMW has long been recognized as a luxury brand, thanks to the German automaker's longstanding tradition of quality and performance. Additionally, BMW owns Mini and Rolls-Royce (revived since 2001).
Porsche is another longstanding favorite luxury auto brand. Established in 1931 and still family-owned today, Porsche cars are well known for their performance and handling qualities as well as being highly recognisable among enthusiasts due to its long history.
Alfa Romeo, part of Fiat Chrysler Automobiles, made an initial return to American shores with the 2014 release of the 4C. Other models from Alfa Romeo weren't as popular; however, with plans to release its first mainstream sedan (Giulia) by 2016 hoping for more market penetration. Ford's Lincoln division may not be well known within luxury categories yet it could change as new SUV models hit showroom floors.
