Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

How to Choose When is the Best Time to Post on Instagram

January 30, 2023

There are many variables when it comes to choosing the best time to post on Instagram. For example, your target audience might be a different time zone than your own. Also, your industry might have a different best time to post. If you are a business located in Canada, for instance, you might want to consider the timing of your posts depending on the time of day.

First, you will need to know who your audience is. In general, you will want to choose a time when your audience is in the same time zone as you are. However, this may not always be the case. A more accurate method is to post at a time when your audience is most likely to be online. That way, you can increase your chances of getting noticed.

Another important factor to consider is how much time you have to devote to posting. If you have a busy schedule, you might not have the time to post several times a day. It might be better to post one or two times a week at the most optimal time.

One option you have is to use an Instagram scheduling tool. This can be helpful because it can calculate when the most ideal time to post is for your particular account. These tools also have an analytics feature to show you the best times to post, which can be a great help. You can also use the information to fine-tune your own posting schedule.

The first step in choosing the best time to post on Instagram is to identify your audience. When determining your target audience, remember that the world is made up of 24 distinct time zones. Each time zone has a specific hour of the day. People in a particular time zone might be more likely to be online during the morning. Therefore, your content might be more appealing to them if it is posted in the early hours. On the other hand, college students are more likely to check their Instagram feeds in the morning.

Next, you will want to figure out when your audience is most active on Instagram. Most users tend to check their Instagram accounts on weekends, after work, and during their down time. Posting at these times will give your post more time to gain engagement and views.

Finally, you will need to decide which day of the week to post on. Some days are better than others, but for the most part, you should try to post on Mondays and Thursdays. Using a calendar will help you make sure you don't miss the most optimal time to post.

While there are no definitive answers when it comes to the best time to post on Instagram, you should know that you can improve your engagement by implementing the appropriate scheduling. Whether you are a brand looking to promote your latest product or an artist who wants to boost exposure, there is a good chance you can find the perfect time to post to your account.


I enjoy designing and curating experiences both virtually and in 3-dimensional reality.
see more from me

Exploring the most sophisticated spatial concepts from across the globe. Discover innovative building techniques and materials available, worldwide.

Terms & ConditionsPrivacy PolicyLogin