Trade show booths provide your chance to capture attendees' interest quickly. In just seconds, it's vital that visitors come away convinced that your brand is worthy of their time and consideration.
Avoid shutting out people from entering your booth as this sends out an adverse message to potential customers and could deter them from visiting your exhibit.
Colorful booth designs can help communicate a message while adding aesthetic value. For instance, companies whose logo colors include blue and green may incorporate their colors into their booth design as well as promotional giveaway items like pens or mints to help attendees easily identify them as sponsors of an event.
Cooler hues such as blue and green appear professional and work well when displays need to convey stability or safety, while warmer colors convey enthusiasm and confidence more effectively.
However, when selecting booth colors it's essential to keep in mind who your target market is - for instance a bright pink booth covered with glitter wouldn't fit with an industrial or construction trade show!
Lighting plays a variety of functions in trade show booth design, from illuminating signage and graphics to creating comforting accents. LED lights are the best choice for trade shows as they are durable enough to withstand frequent setup and tear down events, providing greater color options than fluorescent or halogen lights.
LED floodlights can help illuminate large areas of your exhibit or digital signage overhead, without oversaturating visitors with flashing, color-changing lighting that could potentially trigger epilepsy in some people with medical conditions. Instead, choose consistent lighting in order to give visitors a sense of stability and direction at your booth - adding LED strips can add subtler illumination effects that don't distract.
Integrating unique shapes into your booth design can draw more visitors and set it apart from others. A fabric graphic structure conveys your message more effectively than standard signs, making the experience memorable to attendees.
Small and mid-sized booths should feature an eye-catching back wall as an important focal point, displaying your most vital design element, message, logos and imagery. Larger booths should feature a central focal point that emphasizes your brand's USP.
Location plays an essential role when it comes to booth traffic and visibility from other exhibitors. An exhibit near washrooms or venue cafeterias might draw more visitors and increase sales opportunities.
Print marketing materials can often be the first impression attendees have of your booth, from custom backdrops and table banners, retractable banners and outdoor feather flags - to large custom backdrops and table banners - so selecting promotional materials carefully can help draw attendees in.
Once people arrive in your booth, promotional items like business cards, pens and branded swag can keep them engaged and learning more about the products or services you offer by reading brochures, case studies or other literature.
Another great option is to include video marketing.
Shelving, acrylic display boxes and display pedestals provide structure to any trade show booth, helping customers easily view products without knocking into other merchandise or stepping on it. Incorporating shelving can also maximize limited space.
Planning how your booth will use space from the beginning is key to its success. Your exhibit space must be accessible on all sides, not just one, and should feel welcoming to potential clients. Selecting an ideal booth location can have a major effect on traffic and visibility - for instance, proximity to washrooms or venue cafeterias may attract more customers.
Make sure your graphics use empty space so they won't overtake the booth and overwhelm potential customers. Think of it like planning a walk-in closet: leave enough room so people have options available to them when moving about inside the booth.
Interactive technology is another effective way to add value to your booth, keeping customers engaged while creating memories they will take with them long after the show has concluded.
